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black lab

Our Journey

Black Lab started with a simple goal — to help businesses of all sizes grow through smarter marketing and real results. What began as managing a few campaigns for hospitality has evolved into a team committed to helping every brand, from small local spots to fast-growing companies, reach their full potential. We build systems that make marketing simpler, ads that actually convert, and strategies that keep our clients growing week after week.

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Our Work Process

01.

Strategy & Systems

We start by learning your business inside and out — your goals, customers, and what makes you different. From there, we build a strategy that connects your marketing, automations, and creative into one complete system designed for measurable growth.

02.

Execution & Creativity

Once the foundation is set, we bring it to life. From running paid ad campaigns and managing social media to building landing pages and automations, our team executes every step with precision, creativity, and consistency.

03.

Optimization & Growth

We don’t just launch and leave. We monitor every campaign, analyze the data, and continuously refine what’s working. By adjusting strategy and creative based on performance, we help your brand grow stronger month after month.

Our Core Values

Pioneering New Possibilities

Innovation

We embrace creativity and forward-thinking strategies to keep brands ahead in a fast-evolving digital world.

Always There When It Matters

Reliability

We treat every client like a partner, providing consistent communication, fast turnarounds, and around-the-clock support that builds trust.

Performance Over Promises

Results-Driven Strategy

Every campaign, ad, and automation we build is backed by data and real results — because success should always be measurable.

Growth Happens Together

Collaboration

We believe in working side-by-side with our clients, understanding their goals, and turning their vision into growth that lasts.

Our Team Members

JAMES FINNEGAN
Founder & CEO
With five years of experience in digital marketing and automation, James leads Black Lab with a clear vision for helping businesses grow. He specializes in building systems that connect strategy, creativity, and technology to deliver real results.
dylan handelman
COO
Dylan oversees operations, finances, and brand growth at Black Lab. His focus on strategy and scalability ensures every client’s marketing system is built for long-term success and measurable impact.
charlie stoner
CTO
Charlie brings ideas to life through automation. From coding to system integrations, he ensures every Black Lab project runs efficiently and is built to perform at scale. His technical insight bridges creativity and functionality.