Three Points Hospitality — Unifying Marketing Across Gainesville’s Top Nightlife Brands
Black Lab Agency partnered with Three Points Hospitality, the management group behind White Buffalo, Macrodose, and The Range, to centralize their marketing operations and strengthen each brand’s reach. Through unified CRM systems, data-driven ad campaigns, and a powerful influencer network, we transformed their digital presence into a connected ecosystem that drives consistent event attendance, engagement, and brand growth.
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Overview:
Three Points Hospitality operates some of Gainesville’s most recognizable nightlife and entertainment venues—White Buffalo, Macrodose, and The Range. Each location had a loyal audience and unique identity, but the group lacked a unified marketing structure capable of efficiently managing campaigns, data, and content across all brands.
Black Lab Agency was brought in to build a scalable digital system that connects all operations under one framework while preserving each venue’s creative voice.
Our strategy combined automation, analytics, and influencer-driven growth:
- Centralized CRM & Loyalty Infrastructure: Integrated GoHighLevel and Klaviyo to manage customer data, automations, and event signups for all venues from a single dashboard.
- Paid Media Ecosystem: Designed targeted Meta ad campaigns for weekly events and themed promotions, leveraging cross-brand pixel data for maximum efficiency.
- Influencer Team & Promotions: Built and managed a network of 25+ Gainesville-based influencers who actively promote events, create content, and drive recurring awareness for each venue.
- Content Production: Conducted monthly on-site photo and video shoots to deliver a consistent flow of high-quality creative assets for ads and organic posts.
- SEO and Local Discovery: Elevated search rankings across all venues using SEMrush insights and Google Business optimization to capture high-intent nightlife traffic.
- Data and Analytics Systems: Implemented advanced tracking, CAPI integrations, and automated reporting to measure results across every location in real time.
This structure allowed Three Points to unify its marketing, eliminate redundancies, and turn individual brand efforts into a cohesive, high-performing network.
Results:
Since implementation, Three Points Hospitality has evolved from managing separate, uncoordinated campaigns to operating a connected digital ecosystem that powers every aspect of growth:
- Consolidated marketing, CRM, and loyalty programs across White Buffalo, Macrodose, and The Range.
- Established a 200+ member influencer team, generating consistent exposure and organic buzz for weekly events and venue promotions.
- Created a repeatable ad and content system that fills events days in advance and maintains consistent brand visibility.
- Eliminated overlapping ad spend while improving coordination between campaigns and creative assets.
- Built a sustainable marketing engine capable of supporting new venue launches under the same data-driven structure.
Three Points Hospitality now operates one of the most advanced nightlife marketing systems in Florida — powered by automation, content, and a community of creators that bring every campaign to life.
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"What’s most impressive is the community they’ve built. The influencer network, the event systems, the automation — it’s all seamless. They’ve completely redefined how we think about marketing across multiple venues."