Oak Gainesville — Driving Full Bookings and Brand Growth Through Digital Systems
Black Lab Agency partnered with Oak Gainesville to create a fully automated event and customer acquisition system. Using targeted Meta ads, GoHighLevel automation, and consistent on-site content production, Oak now fills every table for weekly events in advance, achieves a 75% ROI on brunch promotions, and maintains a growing list of loyal customers that drive repeat business week after week.
Overview:
Oak Gainesville, one of downtown’s leading restaurants and bars, partnered with Black Lab Agency to build a consistent digital system that could reliably fill events, attract new customers, and grow its online visibility. Before the partnership, Oak had strong in-person traction but inconsistent digital marketing, limited ad structure, and no automated retention system.
Our strategy focused on blending performance-driven advertising, automation, and content creation to drive event bookings and brunch traffic consistently.
- On-Site Content Creation: Our social media manager visits Oak twice per month for professional photo and video shoots, ensuring continuous production of high-quality visuals for paid and organic posts.
- Paid Advertising Campaigns: Designed and managed targeted Meta ad funnels focused on Trivia Nights and Brunch Weekends, optimized through Meta Pixel and Conversion API for precision performance tracking.
- GoHighLevel Automation: Built an automated system that connects ads to landing pages, DM flows, and loyalty incentives—streamlining the booking process and capturing leads automatically.
- Loyalty & CRM Integration: Used GoHighLevel and Klaviyo to store contact data, trigger personalized offers, and send automated follow-ups to increase customer retention.
- SEO Optimization: Improved Oak’s search ranking with SEMrush-driven keyword research and Google Business enhancements to strengthen visibility across Gainesville dining and nightlife searches.
By combining creative strategy with robust automation, we transformed Oak’s marketing into a data-driven, repeatable system that consistently converts attention into bookings.
Results:
The new marketing ecosystem delivered immediate results for Oak Gainesville:
- 95% of Trivia Night tables booked every week—often sold out a full day in advance.
- 75% ROI on brunch advertising campaigns.
- 400% increase in weekly impressions and 300% growth in engagement across Meta.
- Over 1,000 new leads captured through GoHighLevel landing pages and event funnels.
- Improved SEO rankings and steady growth in organic discovery through SEMrush optimization.
Oak now operates on a scalable, automated marketing framework that continuously drives event attendance, weekend revenue, and customer loyalty with minimal manual input.
“Black Lab isn’t just another marketing agency — they’ve become an extension of our team. Every week, they bring new ideas, stay ahead of what’s trending, and make sure our events are fully booked before the doors even open.
What I appreciate most is their ability to adapt. Whether it’s a last-minute event or a new challenge we throw their way, they always figure out a solution — even if it’s something totally new to them. The results speak for themselves: we’re seeing consistent returns, full tables, and a stronger brand presence than ever before.”