Drop by Sol — Scaling an Emerging Health Brand Through Full-Funnel Digital Systems
Black Lab Agency partnered with Drop by Sol, a rising health and wellness brand, to architect a compliant, data-driven marketing ecosystem designed for long-term scalability. The collaboration focuses on building high-converting paid media funnels, strengthening SEO visibility, integrating automation tools, and positioning the brand for rapid growth once full campaigns go live.
Overview:
Drop by Sol partnered with Black Lab Agency to establish a high-performance digital foundation during its initial growth stage. With a focus on wellness-based e-commerce, the brand needed a marketing partner capable of blending compliance, conversion efficiency, and automation at scale.
Our team developed a multi-layered digital ecosystem integrating data hygiene, paid acquisition, and organic visibility to fuel consistent sales growth:
- Paid Media Infrastructure: Implemented controlled, policy-compliant cloaked advertising funnels optimized for Meta and Google, protecting brand integrity while maximizing audience reach.
- Data Measurement & Tracking: Deployed Conversion API (CAPI) integrations and clean data pipelines to improve attribution accuracy and lower wasted ad spend.
- SEO & Search Visibility: Built an SEMrush-driven keyword strategy targeting niche wellness and health supplement searches, achieving consistent page-one rankings within 60 days.
- Email & Automation Systems: Designed Klaviyo sequences and GoHighLevel automations that nurture leads, recover abandoned carts, and upsell repeat customers.
- UGC & Influencer Campaigns: Coordinated a network of creators to produce compliant, authentic content optimized for Meta ad use and organic amplification.
- Website Management: Improved technical SEO, load speed, and conversion flow across the Drop by Sol e-commerce platform.
- Strategic Advisory: Advised on product positioning, conversion offers, and long-term scaling strategies — balancing compliance with aggressive marketing performance.
This unified system allowed Drop by Sol to operate with enterprise-level marketing infrastructure while maintaining agility as a startup.
Results:
As a newly launched partnership, Drop by Sol’s success is being measured in infrastructure, readiness, and early engagement benchmarks rather than raw performance data.
To date, the collaboration has:
- Established a fully operational paid media ecosystem with clean attribution tracking.
- Completed Klaviyo and GoHighLevel automations covering every stage of the customer journey.
- Designed and launched a policy-compliant advertising system ready for Meta and Google scaling.
- Built a UGC and influencer network for ongoing content production and ad creative testing.
- Implemented an SEO and content framework to grow organic visibility over time.
- Begun the process of getting Drop approved on Amazon.
Drop by Sol is now positioned for a data-driven scale phase with a system that merges compliance, automation, and creative marketing under one roof.
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"Working with Black Lab has felt less like hiring an agency and more like bringing on a growth partner. They didn’t just plug into what we were doing - they completely re-engineered how our marketing operates. From the cloaked ad systems to the automated customer flows, every detail is thought through, tested, and refined."