We run customer acquisition campaigns for local service businesses with a results-first model designed to align incentives.
Home services (roofing, plumbing, HVAC, hauling, pest, landscaping, etc.)
Local professional services (legal, dental, medical, etc.)
Spas and Salons
Local restaurants and franchises
Anyone looking to get customers in their locations
We help local service businesses generate consistent, paying customers through performance-based local advertising.
Our work includes:
Everything we do is designed to put more qualified customers in your calendar.
We review your service area, target market, and offer to understand how we can help you convert.
We build a local advertising system tailored to your market, services, and capacity.
We run and manage campaigns designed to drive local awareness, leads, and booked jobs.
We focus on bringing you the best local customers, not just more leads, and continuously optimizing to improve quality and cost.
Finnegan Hauling is a local hauling company providing bulk removal and moving services within a ~20-mile radius.
They had strong operators and great customer satisfaction, but no reliable way to generate consistent new business.
Growth had stalled because:
We partnered with Finnegan Hauling, building them a custom advertising system under our performance-based model.
Finnegan Hauling didn't pay us until the system brought real results.
Because we focus on bringing the right leads, not just more leads, their team spent less time chasing bad inquiries and more time closing real jobs.
Finnegan Hauling didn't pay us a dime until their booking volume increased — and we stand behind this model because we're confident enough to back it with our own money.
Three Points Hospitality is a Gainesville-based hospitality group operating two restaurant and bar locations: Oak and Cantina Añejo.
Despite strong locations and offerings, they faced several challenges:
They needed a way to stay top of mind locally and stabilize revenue throughout the year, especially during off-peak months.
Three Points Hospitality partnered with Black Lab Agency to handle content production and full-scale local advertising.
We built and executed a complete advertising system that included:
Rather than relying on sporadic promotions, we created a system designed to generate consistent demand.
By pairing strong creative with efficient local ad buying and discovery-based targeting, Oak and Cantina Añejo were able to drive growth when it mattered most.
Local restaurants and service locations don't just need ads — they need visibility, relevance, and consistency. By combining high-quality content with performance-focused local advertising, we can turn awareness into real, measurable sales growth, and make sure you never have a "slow season" again.
Book a free consultation to discuss your local service business.